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The 10% Target Mindset

“The 10% Target” is formula or mindset developed & promoted by best selling author & entrepreneur Jennifer Cohen to help achieve higher levels of success, and get more of what you want.

Success is more about Boldness

The central theme is that success is much more about boldness than raw intelligence.

Most of us live on default – default to what’s convenient, take what’s available, acquiesce to what’s in front of us. Boldness is chasing what we want, and not just settling for what we can get.

Many people assume they are either born with boldness or not, but boldness is actually a skill like anything else. To develop boldness simply takes practice, and we can get better at it.

The 10% Target

The 10% target means deciding what we want most in life, and making 10 attempts at it. This dramatically increases our chances of success. Most people don’t even make one attempt at really striving for what they actually want.

The purpose of the 10% target is to get very comfortable with failing 90% of the time. If we make 10 attempts we will either get the thing we want, or get something we didn’t even know was available, or discover what we were meant to do.

Most people don’t get what they want, because they don’t go after what they want, but rather settle for what’s available.

One example she gives is a survey of 160,000 people who really felt like they deserved a pay rise. 2/3 of those people never even asked for a raise. However, of the 1/3 who did ask, 70% received a pay rise.

How do we get comfortable failing 9/10 times? – Practice. After a short time, it becomes our new normal. We can start small too, which cultivates the boldness skill and builds confidence. This is training our brains to be bold.

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